# Digits for Firms—Brand Guidelines
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### Logos
The Digits logo is the signature of our shared brand story. These guidelines help **Digits Partners** showcase it with clarity and consistency — so every co-branded moment looks as professional as your firm.
[Download full Digits logo pack here → ](https://drive.google.com/uc?export=download\&id=1MJ5uDPeTItHPTkjpAZqG6y_0tZB6BxDa)
#### Primary Logos
Our primary logo combines our brandmark, the Thumbprint, with our wordmark. Wherever possible, we aim to use the primary logo.
* **Black Logo:** This is the main Digits logo. It should be used in this form wherever possible.
* **White Logo:** This version features a white logo for greater legibility on dark or busy backgrounds.
#### The Thumbprint
In limited situations, the **Thumbprint** can represent the Digits brand on its own — for example, when space is tight, legibility is compromised, or the brand is already well established.
* **Black Thumbprint:** Ideal for dark backgrounds and where space is limited (ie. footers).
* **White Thumbprint:** Ideal for dark backgrounds and where space is limited (ie. footers).
* **Green Thumbprint:** Alternative option for dark backgrounds and where space is limited (ie. footers)
#### Clear space
Our logo works best when it has enough room to breathe.
| Logo | Thumbprint |
| ---------------------------------------------------------------------------------------------------------------------------------------- | ----------------------------------------------------------------------------------------------------------------- |
| Keep a clear space of ‘Y’ around our logo at all times to maintain its visual impact in every composition. Y = the y-height of the logo. | Keep a clear space of ½ Y around The Thumbprint at all times, to maintain its visual impact in every composition. |
#### Logo Best Practices
✅ Maintain clear space around the logo.\
🚫 Do not alter, stretch, or rotate.\
🚫 Avoid placing on busy backgrounds.\
🚫 Do not add extra elements or text.
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### Partner Badges
You’ll receive your official **Digits Partner Badge** as an attachment in your graduation email.\
Use this badge as your **primary way to communicate your partnership** with Digits.
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Need a new badge or have a question? Contact [help@digits.com](mailto:)
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#### Badge Best Practices
✅ Maintain a clear space around the badge to preserve its visual impact.\
🚫 Do not alter or stretch the badge.\
🚫 Avoid placing on busy backgrounds.\
🚫 Do not add elements or text to the badge.
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### Brand Colors
Below are Digits brand colors and associated hex codes. Please use the logos and assets provided above but if required, use the information below when representing our brand.
Digits Green: #00FFBE, Violet: #808CDE, Magenta: #D382E0, Berry: #ED4D65, Tangerine: #FFB053, Black: #000000, Gray: 222222, Space Cadet: #2B2D42, White: #FFFFFF, Off-White: #FFF3F2
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### Typography
Please use the provided assets on this document but if required, Digits has chosen Stabil Grotesk as our brand font and be accessed [via KOMETA. ](https://www.kometa.xyz/buy/stabil-grotesk/)
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### Taglines/Brand Positioning
Use the example taglines and brand statements provided below to help communicate Digit’s purpose and value.
#### Brand Taglines
AI-native accounting starts with Digits \
Accounting software—**that works for you.**
#### Brand Positioning
Digits is the world’s first AI-native accounting platform for small businesses. Pairing consumer-grade design with the latest breakthroughs in AI/ML, Digits saves business owners, accountants, and finance teams countless hours of tedium and frustration every month.
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Got a question or feedback? Our team is all ears—come say hello!
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